Churches seeking marketing-savvy breed of pastor

csmonitor.com:

A year ago, the Rev. Scott Schlotfelt was weighing job offers from three churches smitten by what he had to offer.

But they weren't talking about his preaching or counseling skills. What they were seeking, like a number of churches across the United States, was some savvy marketing. And like a growing number of pastors, consultants, and volunteers, Mr. Schlotfelt was eager to do some branding for the Lord.

"I've kind of had a heart for marketing, [and] I think a lot of churches are looking for outreach" specialists, says Schlotfelt, outreach pastor at Mountain Christian Church in Joppa, Md. He received his undergraduate degree in marketing, then studied for the ministry and helped

Read the article from the Christian Science Monitor here.